This body of work comprising of books and a film on the Kumbh Mela is commissioned and funded by Mr. Pradip Patel, Mr. Arvind Patel and Mr. Chetan Patel of the Madhoor Group. Apart from their immense faith in the spiritual and cultural value of this gathering, the Madhoor brothers continue the legacy of their father, late Shri Ratilal Shivadas Patel to be a part of the team that organizes and puts together the logistical and structural build for the Kumbh Mela. Mr Pradip Patel has been in the construction business for over two decades and is at the helm of the company’s working. He is one of the founder members of the 12 year old Red Swastik Society and its current National President. The Red Swastik Society operates as a leading NGO providing health care and is represented at the Kumbh Mela through the medical services it offers to its attendees.